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ResourcesBrand Assets

Brand Assets

For press and partners.

The basics

  • Name: Data Racing (also Data Racing Club, DRC).
  • Tagline: The market is the racetrack.
  • One-liner: Today’s chart is tonight’s racing track.

Positioning

Data Racing is a fast, skill-first racing game where the track terrain is generated from real market price data — a pump becomes a ramp, a dump becomes a chasm. It’s a racing brand first, crypto-native and playful, not a finance or metaverse product. The voice is clean and motorsport-flavored: one clear message, meme-aware but never hype-y.

Identity

The identity is a DRC wordmark and a round “DR” club badge with a neutral green racing-curve motif — deliberately avoiding candlestick and finance-chart imagery.

Media kit

Logo files, the OG image, and banners are provided by the team. Download links are a placeholder for the site owner to publish.

  • Wordmark: <link — to be published>
  • Logo / badge: <link — to be published>
  • Press kit: <link — to be published>
RoadmapOfficial Links